Integrated Projects Across Mobile Platforms, Partnerships, and Experiential Design
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As the Marketing and Communications Specialist, I led and developed a cross-functional strategy for integrated platforms and initiatives at The Living Desert. My approach involved:
Defined and delivered a membership benefits program in partnership with local organizations, providing exclusive perks that boosted Zoo memberships.
Conceived and executed immersive interpretive installations, such as the You Are the Solution Wall, enhancing guest experience and strengthening conservation messaging.
Planned and managed inclusive events and member activations (e.g., Glow with Pride, Coffee & Conservation) that increased engagement, awareness, and donor relations.
Membership Benefits Program
Strategic vision & planning — Developed reciprocal benefits with local businesses like the Children’s Discovery Museum, IW Coffee, Denny's, Tommy Bahama Miramonte Resort & Spa, The Old Spaghetti Factory, and many other Coachella Valley businesses to strengthen community ties, while increasing memberships to the Zoo.
Stakeholder collaboration — Coordinated negotiations and deliverables with local partners to ensure mutually impactful agreements.
You Are The Solution Wall | Gift Shop Exit
Planned and executed a compelling immersive media installation placed strategically near the gift shop exit.
Coordinated messaging focused on small-steps-to-conservation, aligned to reinforce brand mission as guests depart and head home.
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The Zoo | Event Planning and Managing
Glow with Pride — Launched a debut LGBTQIA+ inclusive nighttime event featuring live entertainment and community nonprofits, and other allies.
Hotdogs with Heroes — Created a family-friendly event connecting children, first responders, and local vendors through themed activities and storytelling.
Curated Member-Only Experiences:
Morning Walking Club and Coffee & Conservation — Strategically launched exclusive membership gatherings, facilitating meaningful dialogue between members and conservation experts.
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Publications
A selection of various projects in which my photography is featured.
Animal Newborns and Exterior Office Building Shot
In-Action Shot & Department Headshots
In-Action Shot, Donor Feeding a Giraffe, and Staff Headshots
Mobile App and Membership Programs I developed and launched, featured in the Spring 2025 issue.
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Guest Photo Opportunity
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External Partnership with Denny's
Interested in how strategic project leadership can drive engagement and mission-aligned outcomes? Let’s connect.
