As the project manager for the Denny's partnership at The Living Desert, I spearheaded a complex initiative with numerous moving parts. This included fostering and maintaining a strong relationship with the franchise owners and negotiating a deal that allowed us to promote the zoo's name across six Denny's locations in the Coachella Valley.
Key achievements included:
Securing an agreement for kid cup upgrades that feature a takeaway conservation message.
Designing a kid's coloring page centered around black rhino conservation.
Implementing a $5 off coupon code for guests who visit these locations.
This partnership has been a significant step in spreading awareness about our conservation efforts, and I am excited about the future projects that we are currently developing.
