After launching the official app for The Living Desert Zoo and Gardens, I was responsible for its integration and marketing throughout the zoo. My goal was to identify and target strategic locations around the park where guests could be encouraged to download the app. This effort resulted in 13,000 downloads within the first three months. Below are the assets and strategies that contributed to achieving this goal:
Strategically placed signage and QR codes around high-traffic areas
Engaging in social media campaigns
In-app promotions and exclusive content
Collaboration with guest services to promote the app during guest interactions
