Problem:
Advertisements lacked consistency, and design files weren’t structured for easy
handoff—slowing down collaboration and making it difficult for multiple designers to contribute efficiently.
Advertisements lacked consistency, and design files weren’t structured for easy
handoff—slowing down collaboration and making it difficult for multiple designers to contribute efficiently.
Solution:
Executed a brand refresh and built a flexible design system for all three events,
including standardized templates for monthly events and shows. Created organized, accessible files
so any designer could jump in and keep projects moving, improving consistency, speed, and team efficiency.
Executed a brand refresh and built a flexible design system for all three events,
including standardized templates for monthly events and shows. Created organized, accessible files
so any designer could jump in and keep projects moving, improving consistency, speed, and team efficiency.
